This week, Penn and Ellen breakdown an interesting phenomenon that occurs often on social media – context collapse – when various segments of your social network (friends, family, acquaintances, employers, and complete strangers) are muddled together into one big audience. How does a social media user as yourself negotiate the multiple imagined audiences of the social network? From self-presentation tactics such as censorship and compartmentalization, we discuss the complex ways we navigate the online social life.
Context collapse, internet, social media, identity, imagined audience, Facebook, Twitter, censorship
- “I tweet honestly, I tweet passionately: Twitter users, context collapse, and the imagined audience” by Marwick & boyd (2010)
- “One Size Fits All: Context Collapse, Self-Presentation Strategies and Language Styles on Facebook” by Gil-Lopez et al. (2018)
- Having multiple online identities is more normal than you think (Engadget)
- Younger users flee their parents’ favorite social network, Facebook, at surprising pace (Chicago Tribune)